Client Project: EZ-Link Prepaid
Branding & Identity • Logotype

A client based project with EZ-Link and SuperUnion, we were requested to design, brand and built an identity for their new card EZ-Link Prepaid.

The logo designed for EZ-Link Prepaid is reflective of the three keywords; flexible, speed and inclusive. This is to show the velocity of the automated process where the arrow in the logo is symbolic of the fast forward process. The visual identity portrays a fun, illustrative style with humans to represent the fact that the card is inclusive and available to all and the illustration of day and night stands for the flexibility of use of the card.

The tagline, “manage your expenses with confidence” suggests that there will be no discomfort to go through the manual process of tracking down expenses as the new EZ-Link card can do it for you.